I love designing products and bringing joy to users. I believe that design can change people's lives and shape a better future for all. The future is UX.
Media | Newspaper | Guerrilla Research
The Wall Street Journal provides world-class journalism, but how can we deepen reader engagement in an age of constant distraction? I conducted a guerrilla research sprint to identify key opportunities to make the WSJ's digital reading experience more compelling and interactive.
A case study presenting the research findings and ideas that emerged from an investigation into improving the user engagement experience with the WSJ news articles. Through Guerilla Research, just enough information was gathered to validate our assumptions and direct the design.
Validated Key Assumptions in Under a Week. By using a rapid guerrilla research approach, I was able to deliver actionable insights that directly informed the design direction, saving weeks of development time.
UX Designer
• Discovery & Research: Conducted a competitive analysis to identify market gaps, followed by rapid guerilla research to understand reader behaviors.
• Strategy & Definition: Synthesized findings into a clear user persona and defined the core user problem using the Jobs-to-be-Done (JTBD) framework.
• Ideation: Generated targeted solutions through structured ideation sessions based on the defined user problem.
Healthcare | Fitness | UX Research | UI Design
Prime Care, a leading UK insurance company, pioneered the industry by focusing on prevention and technology for better health. They developed a bare-bones MVP app called Habit Hero, but initial feedback was not positive. I’ve been tasked with conducting my own research, ideating, testing, and creating the final app.
Prime Care, a leading UK insurance company, pioneered the industry by focusing on prevention and technology for better health. They developed a bare-bones MVP app called Habit Hero, but initial feedback was not positive. I’ve been tasked with conducting my own research, ideating, testing, and creating the final app.
Sign-up success rate increases from 20% to 90%
90% task success rate for progress tracking
User satisfaction for data tracking increased from 3 - 8.5 (1-10)
End-to-End Product Designer
• Research & Synthesis: Competitor Analysis, User Research, Personas & Journey Mapping.
• Ideation & Design: User Flows, Storyboarding, Lo-Fi to Hi-Fi Prototyping.
• Validation & Delivery: Usability Testing, Stakeholder Collaboration & Engineer Hand-Off.
Medical | Hospital | UX Research | UI Design
This project was undertaken for Harley Hospital in collaboration with the London Agency, Creative Navy. The client’s objective was to develop a user-friendly private doctor’s booking app.
This project was undertaken for Harley Hospital in collaboration with the London Agency, Creative Navy. The client’s objective was to develop a user-friendly private doctor’s booking app.
The client's key objective was to achieve a doctor's booking within 60 seconds. The App successfully achieved this goal.
UX/UI Designer
• Research & Synthesis: Conducted competitor analysis and user research, synthesizing data into empathy maps to define the core problem statement.
• Ideation & Design: Facilitated ideation sessions and developed the solution through lo-fi, mid-fi, and high-fidelity prototypes.
• Validation & Delivery: Ran usability testing sessions and presented key findings and design corrections to stakeholders for approval.
Audio | Music | UI Design | Advance Figma
This is a mini-project showing my hi-fidelity skills. I created a music app. The case study demonstrates a variety of advanced Figma skills, including Auto-Layout, Components and Design Systems
This is a mini-project showing my hi-fidelity skills. I created a music app. The case study demonstrates a variety of advanced Figma skills, including Auto-Layout, Components and Design Systems
A showcase of Advance Figma skills
UI Designer
• Foundation & Strategy: Established a design system foundation with a clear typographic scale, color palette, and spacing rules.
• Component-Based Design: Built a comprehensive library of responsive components using Figma's Auto Layout and Variants.
• Prototyping & Polish: Connected screens into a high-fidelity interactive prototype to demonstrate user flows and apply final visual polish.
